You may well ask, what makes for a trusted skincare clinic? In exploring this question, bear in mind that there’s been a big shift in consumer needs. From Baby Boomers to Gen Z, everyone is turning toward having a healthy, naturally glowing skin, instead of piling on the make-up. That’s why it’s important to start an ongoing relationship with a skincare clinic that ticks all the boxes.
Experience is important
Start off by asking your aesthetician/laser operator how many years’ experience she/he has had. However, although novice skincare specialists still need to prove themselves, many of them start excelling from the moment they enter the industry. But do make sure they have the necessary training credentials.
Feel comfortable
Personality-matching matters! You must feel comfortable with your aesthetician/laser operator. In short, you should be comfortable enough to open up about your skin concerns and challenges.
Referrals
Ask your friends, family and acquaintances who they see – especially if they have glowing skin that you admire.
Alas, some people might be cagey about the skincare clinic responsible for their great-looking skin (preferring to keep the secret under wraps). Luckily, most people will gladly share the information.
Reviews
Fortunately for us these days, reviews are a good source of knowing the sort of clinic you’re dealing with. But, lest you forget, there are some people who delight in posting negative reviews. Read overly negative reviews with a healthy sense of scepticism, especially if nearly all other reviews are positive. So, read between the lines and look through all reviews.
Some reviews might also single out a specific aesthetician/laser operator. That in itself gives you a good sense of that aesthetician’s work quality.
But beware, if all reviews are bad, it’s probably best to look elsewhere.
Social media
Exploring profiles on Facebook and Instagram can be a great help. Do they post before and after photos? (Very useful to see the results for the treatments you wish to have.) Do they provide helpful and useful information to their audience? Do they regularly offer promotions?
Seeing what resources a clinic puts out to the big, wide world can say a lot about the way they conduct business and how they regard their clients. It’s also a good idea to explore the photos the clinic is tagged in to see posts from real clients. This will give you a good idea about the type of experience the clinic provides.
Also, photos of the clinic itself are important. Is it a well-lit, clean and relaxing environment?
There you have it, the low-down on what makes for a trusted skincare clinic.
